{"id":2776,"date":"2014-10-06T12:53:42","date_gmt":"2014-10-06T12:53:42","guid":{"rendered":"http:\/\/colecaolivrodeartista.wordpress.com\/?p=2776"},"modified":"2014-10-06T12:53:42","modified_gmt":"2014-10-06T12:53:42","slug":"hyperobjets-dart","status":"publish","type":"post","link":"https:\/\/colecaolivrodeartista.eba.ufmg.br\/?p=2776","title":{"rendered":"Hyperobjets d’art"},"content":{"rendered":"

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Pascal Le Coq
\nHyperobjets d’art
\nRennes: Incertain Sens, 2012
\n[112 p.]
\nbrochura
\noffset 4 cores
\n24 x 16,5 cm.
\nCoproduction Fonds r\u00e9gional d’art contemporain Bretagne (Rennes) et Galerie Lara Vincy (Paris).
\nISBN 978-2-914291-47-7<\/p>\n

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Um hiperobjeto de\u00a0<\/span>arte<\/span> \u00e9 um\u00a0<\/span>produto<\/span> de hipermercado ou loja de departamentos<\/span> contendo<\/span> involuntariamente<\/span> a assinatura de um<\/span> artista<\/span> na sua embalagem,<\/span> pelo princ\u00edpio<\/span> do logogrifo\u00a0<\/span>ou<\/span> de homonimia<\/span>. A revela\u00e7\u00e3o<\/span> da assinatura<\/span> \u00e9 obtida pela<\/span> remo\u00e7\u00e3o de<\/span> sinais<\/span> desnecess\u00e1rios<\/span> (<\/span>a tinta usada<\/span> para cobri-los<\/span> deve ser<\/span> da mesma cor que<\/span> o<\/span> fundo<\/span> do objeto<\/span> original.<\/span>) Ex<\/span>. um pacote<\/span> de len\u00e7os KLEENEX<\/span> \u00e9 um\u00a0<\/span> hiperobjeto do<\/span> pintor<\/span> KLEE.<\/span><\/span><\/p>\n

Os HyperObjets<\/span> foram apresentados<\/span> pela primeira vez<\/span> em 1997<\/span> no n\u00famero<\/span> 5<\/span> da<\/span> enciclop\u00e9dia <\/span><\/span>oxo<\/span><\/span>. Seu desenvolvimento<\/span> neste livro \u00e9<\/span> uma transmuta\u00e7\u00e3o<\/span>, ou seja<\/span>, a<\/span> implanta\u00e7\u00e3o<\/span> em um espa\u00e7o<\/span> que n\u00e3o seja<\/span> a enciclop\u00e9dia<\/span> e<\/span>, a fortiori, sua entrada no<\/span> mercado de arte.<\/span> A frase “Work<\/span> in progress”<\/span> colocada<\/span> na capa<\/span> indica<\/span> que esta s\u00e9rie<\/span>, como qualquer<\/span> <\/span>proposta <\/span><\/span>oxo,<\/span> \u00e9 um projeto aberto<\/span>: sua forma, conte\u00fado<\/span>, <\/span>contexto, pode<\/span> continuar a evoluir<\/span>. <\/span><\/p>\n<\/blockquote>\n

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Pascal<\/span> Le<\/span> Coq<\/span> inventaria\u00a0<\/span>duzentos e oitenta\u00a0<\/span>Hyperobjets<\/span> de arte<\/span>, indiferentemente obtidos em <\/span><\/span>supermercados <\/span><\/span>a partir<\/span> das<\/span> prateleiras de produtos\u00a0<\/span>aliment\u00edcios<\/span>,\u00a0cosm\u00e9ticos ou<\/span> culturais<\/span> e classificados\u00a0<\/span>em ordem cronol\u00f3gica <\/span><\/span>por<\/span> escolas,<\/span> <\/span>do<\/span> g\u00f3tico<\/span> ao contempor\u00e2neo<\/span>.<\/span><\/p>\n

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\n“Un Hyperobjet d’art est un produit d\u2019hypermarch\u00e9 ou de grand magasin contenant de mani\u00e8re involontaire la signature d\u2019un artiste sur son emballage, par le principe du logogriphe ou de l\u2019homonymie. La r\u00e9v\u00e9lation de cette signature est obtenue par la suppression des signes superflus (la peinture utilis\u00e9e pour les recouvrir \u00e9tant de la m\u00eame couleur que le fond de l’objet original). Ex. Un paquet de KLEENEX est un hyperobjet d\u2019art du peintre KLEE \/ Les Hyperobjets d\u2019art ont \u00e9t\u00e9 pr\u00e9sent\u00e9s pour la premi\u00e8re fois en 1997 dans le d\u00e9tail num\u00e9ro 5 de l\u2019encyclop\u00e9die oxo. Leur d\u00e9veloppement dans ce livre constitue une Transmutation, c\u2019est-\u00e0-dire un d\u00e9ploiement dans un espace autre que celui de l\u2019encyclop\u00e9die et, a fortiori, leur entr\u00e9e dans le march\u00e9 de l\u2019art. La bande \u201cWork in progress\u201d plac\u00e9e sur la premi\u00e8re de couverture signale que cette s\u00e9rie, comme toute proposition oxo, est un chantier ouvert : par sa forme, son contenu, son contexte,elle pourra continuer d’\u00e9voluer.”<\/p>\n<\/blockquote>\n

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Pascal Le Coq inventorie ainsi deux cent huit cas d’Hyperobjets d’art, indiff\u00e9remment glan\u00e9s dans les supermarch\u00e9s aux rayons des produits alimentaires, m\u00e9nagers, cosm\u00e9tiques ou culturels et class\u00e9s ici chronologiquement par \u00e9coles, du gothique au contemporain.<\/p>\n


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Salvar<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Pascal Le Coq Hyperobjets d’art Rennes: Incertain Sens, 2012 [112 p.] brochura offset 4 cores 24 x 16,5 cm. Coproduction Fonds r\u00e9gional d’art contemporain Bretagne (Rennes) et Galerie Lara Vincy (Paris). ISBN 978-2-914291-47-7 Um hiperobjeto de\u00a0arte \u00e9 um\u00a0produto de hipermercado … Continue lendo →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[73,58],"tags":[420,650],"class_list":["post-2776","post","type-post","status-publish","format-standard","hentry","category-enciclopedia","category-sobre-arte-contemporanea","tag-incertain-sens","tag-o-que-e-arte"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/colecaolivrodeartista.eba.ufmg.br\/index.php?rest_route=\/wp\/v2\/posts\/2776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colecaolivrodeartista.eba.ufmg.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colecaolivrodeartista.eba.ufmg.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colecaolivrodeartista.eba.ufmg.br\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/colecaolivrodeartista.eba.ufmg.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2776"}],"version-history":[{"count":0,"href":"https:\/\/colecaolivrodeartista.eba.ufmg.br\/index.php?rest_route=\/wp\/v2\/posts\/2776\/revisions"}],"wp:attachment":[{"href":"https:\/\/colecaolivrodeartista.eba.ufmg.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colecaolivrodeartista.eba.ufmg.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colecaolivrodeartista.eba.ufmg.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}